Keep Cool is a Korean brand that is vegan and cruelty-free. They create gentle products that is suitable for all skintypes that includes EWG safe ingredients inside. The skin gets irritated every single day from outer environmental factors such as weather changes, fine dust but also stress. The products from Keep Cool can help to balance, hydrate, heal, cool and calm the skin while creating a skin barrier. Their products are created to targeted skin concerns: the ocean blue line is to moisturize dry skin, the shine pink line is to brighten dull skin and the soothe green line is to calm sensitive skin.