CRUELTY-free k-beauty store | free shipping above €50 in nl


Is Purito cruelty-free? Is Purito vegan? Yes, they are! Purito Skincare brand is a cruelty-free and vegan Korean brand, and it is a must-have in your shelfie, here we will tell you why.

purito skincare cruelty-free korean brand

Purito uses natural and EWG Safe ingredients*, which also means that the products are suitable for the most sensitive skintypes. Purito believes in transparency, they are honest in providing products that are truly safe and natural, and they believe that good products don't need to have a high price tag. They use eco-friendly packaging and keep the environment in mind when creating the products' packaging.

Their products have either a 10 or 15 “free” system which means they don’t use the following ingredients in their products: Artificial colorant, Artificial fragrance, Benzoyl Peroxide, BHT, Ethanol, Mineral oil, Imidazolidinyl Urea, Paraben, PEG (series), Petrochemicals, Phthalein, Surfactant, Sorbic acid, Triethanolamine and Triclosan. 

This is totally what we want right?

purito korean brand

Centella Line/ Recovery Line

The centella line of Purito is one of their best sellers, and we totally get why because it contains a high amount of centella asiatica extract in each product in this line. Centella asiatica extract is anti-inflammatory, it calms the skin, helps to improve skin texture while moisturizing the skin. If you got sensitive skin, acne prone or if you just have pimples once in a while, this line is perfect. This line contains:

Centella Green Level All-in-One Mild Pads : Exfoliate and tone with these gentle pads. The embossed side of the pad exfoliates the skin, removes makeup residues and sebum in a very mild way while keeping it moisturized.
Centella Green Level Calming Toner : This toner deeply hydrates and calms the skin with 10% Centella asiatica extract and witch hazel to soothe the skin. 
Centella Green Level Buffet Serum : It contains a high amount of 49% Centella asiatica extract inside, it effectively soothes and calms irritated, troubled skin. 
Centella Green Level Eye Cream : It improves elasticity and is formulated with 49% Centella asiatica extract and four types of peptides. This calms, moisturizes and soothe the sensitive eye area. 
- Centella Green Level Recovery Cream : It contains 50% Centella asiatica extract inside. This cream lightens your dark spots, boosts the skin barrier, moisturizes the skin while it smooths fine lines.
Centella Green Level Safe Sun SPF50+ PA++++ : It is a 70% water-based sun cream formulated with centella extracts and mild natural ingredients to calm the skin and protect you from UV rays. Non-sticky, doesn't leave a white cast and spreads easily. 

Purito also has products for people with dry skin, these products are filled with natural moisturizing ingredients that will make your skin feel plump again: 

- Pure Hyaluronic Acid 90 Serum: It contains 90% sodium hyaluronate (the salt form of hyaluronic acid with smaller molecules for better absorption) to moisturize the skin.
- Deep Sea Pure Water Cream: Formulated with 60% pure deep sea water. It is made with green caviar, seaweed extract and green tea extract. Gentle ingredients to moisturize your skin with this cream. 

If you want to lighten any acne marks, sun spots or just want to brighten your skin, Purito has plenty of products for that. Their brightening and products to lighten the skin, either contain niacinamide or vitamin C. Don't worry, you won't turn into a ghost after applying them. In fact, these product will make your skin look more equal looking. Obviously, it takes a long period in order to see results as it takes a long time until dark marks to fade, so patience and using it regularly in your routine is key. These are the products that will lighten marks/ brighten the skin: 

Fermented Complex 94 Boosting Essence : This essence contains plenty of anti-aging ingredients and it is moisturizing, it sinks right into your skin! Due to the fermented ingredients your products will penetrate better into your skin and enhance the effectiveness of your skincare products. It contains 94% fermented complex inside and 3% niacinamide. 
Galacto Niacin 97 Power Essence : Want to control your sebum but also brighten your skin? This essence contains 5% niacinamide inside, 92% galactomyces ferment filtrate that is rich in vitamins. 
- Sea Buckthorn Vital 70 Cream :  This cream is formulated with 70% highly concentrated extract of sea buckthorn fruit which contains vitamin C. It also contains natural oil from orange skin to transmit fresh fragrance, nothing artificial.

Purito also has a low pH cleanser that won't strip off your natural oil and a snail serum which heals and soothe your skin. These two are perfect for daily usage. 

Defense barrier pH cleanser : With a pH level of 5.5, this is perfect for your skin. It contains Centella, Royal Jelly extract, Tea Tree Leaf Oil and Grapefruit Extract. Great ingredients that won't irritate the skin. This cleanser is very comparable with the Cosrx low pH goodmorning gel cleanser, and some even say that this one is better. 
-  Snail repair advanced serum : This lightweight serum includes 93% of snail mucus. It contains hyaluronic acid, centella asiatica extract, niacinamide and panthenol. It heals, brightens and regenerate the skin, minimizes fine lines while keeping it moisturized.

For all types of skin and problems, Purito has a product for it. 

*EWG Safe ingredients: they only use 1-2 green level ingredients, meaning there are no harmful ingredients at all (no artifical color, fragrance, ethanol, etc).


Follow us on instagram